Our process involves creating a strategy that is tailored to your challenges, that will help you participate in the best place on the web in order to reach and engage your online community.
We work with you as a strategic partner that is focused on your long term business goals. Our main objective is to empower your clients in ways that help your organization continue to grow.
Step 1: Clearly define and differentiate your company & brand
- Web presence evaluation- website, social media, analytics
- Marketing material review
- Competitor web presence analysis
Step 2: Identify the unique offering
- Audience segmentation & brand presence
- Content and inventory review
- Establish a clear positioning statement
Step 3: Communication planning and development
- Web presence strategy
- Engagement Strategy
- Content Marketing Strategy
Step 4: Design
- Website and marketing materials review
- Email templates
- Landing pages
- Redesign where changes identified
Step 5: Web Presence Activation
- Launch, update and optimize all social media sites & websites
- Set-up analytics & web presence management tool
- Create landing page and branded content
- Join groups and activate web presence tools
Step 6: Connect with your audience
- Create and share content
- Engage followers & industry connections
- Post to social media spaces and connect
- Digital engagement via social tools
Step 7: Campaign Management
- Maintain the buzz!
- Measure everything using analytics & web
- Track sales leads and conversions