Why Online Advertising Should be Part of Your Manufacturing Company’s Marketing Budget

As someone who’s been watching marketing evolve over two decades, it’s been easy to see the trends and digital marketing adoption for business to consumer (B2C) companies. B2C companies are truly pulling out all stops to market and advertise their brands to customers. Creativity, cheeky humour, mascots, real people advocates… The list goes on. And […]

read more

Less than half of Canadian businesses are online and fewer are using social media to reach their customers

Less than half of Canadian businesses are online and fewer are using social media to reach their customers

Surveys Say Businesses Are Not Taking the Web Seriously Recently, our survey of Canadian businesses reported that 80% are losing out due to a lack of a digital marketing strategy, in-house skills and budget. This week the topic was once again in the news with a Canadian Press story calling Canadian businesses “socially awkward” due […]

read more

How to Grow Your Business Online With LinkedIn Advertising

LinkedIn has been undergoing an important transformation. No longer will it only be known as “boring resume website;” it has become a social networking powerhouse known for generating leads and sharing professional content. In 2013 alone, LinkedIn’s web traffic grew by 34.51% and it’s expected that 2014 will be LinkedIn’s best year yet. With over […]

read more

Create a Twitter Lead Gen Card: A step-by-step video tutorial

Twitter lead gen cards are a relatively new feature. Just introduced last year, the concept makes collecting leads in the social media platform simple and convenient. With a few button clicks and some punchy ad copy, you can start downloading qualified leads right through your Twitter Advertising dashboard. Intrigued? Let’s get into the most-asked questions […]

read more

Digital Marketing + Trade Shows: A Match to Make Connections

Digital Marketing + Trade Shows: A Match to Make Connections

It’s a question that you’ve likely considered in today’s digital dominated world: has online communication replaced traditional face-to-face networking? The fact is, although much of our business interaction today is done through online marketing, the handshake isn’t dead. We experienced this first hand in the fall at CPhI Worldwide, the world’s biggest pharma trade show. […]

read more