What I Wish I Had Learned in Marketing School

What I Wish I Had Learned in Marketing School

In my five years of undergraduate and post-graduate education, my brain was packed with  more information than I ever thought was imaginable. My bachelor of commerce degree taught me everything from economics to supply chain management while my post-grad certificate in public relations taught me about social media, public affairs and strategic communications. I’m grateful […]

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Social Selling Without the Awkwardness

Social Selling Without the Awkwardness

As I watched The Wolf of Wall Street for the for the 18th time and got amp’ed up by the “pick up the phone and start dialing!” speech, I realized how much things have evolved in today’s marketplace of selling. The same mentality might apply but the last part needs to evolve as well. It […]

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How to Manage Negative Social Media Comments

How to Manage Negative Social Media Comments

You think you’ve got social media nailed: a tweet here, a hashtag there, a picture or two to keep things visual. You check your feeds throughout the day to see what’s happening and who might be talking about your business, your industry, or the products you sell. But then IT happens. A tweet or a […]

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5 Reasons Why Digital Marketing is Scary

5 Reasons Why Digital Marketing is Scary

Imagine sitting at home in the dark, watching a marathon of horror movies. The movie is frightening, unexpected and is sure to keep you up all night, but really, you love every minute of it. And you’ll probably come back for more. Sometimes we hear people talk the same way about digital marketing. They’re scared […]

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No business leads from social media? You might be doing it wrong.

No business leads from social media? You might be doing it wrong.

It’s time for businesses to realize that social media isn’t just for teenagers or time wasters. It has officially emerged as an effective tool for generating leads. Two-thirds of online adults use social networking, and almost half use it daily. And they aren’t just watching cat videos and updating their personal status. Today, prospective customers […]

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