Digital Marketing + Trade Shows: A Match to Make Connections

Digital Marketing + Trade Shows: A Match to Make Connections

It’s a question that you’ve likely considered in today’s digital dominated world: has online communication replaced traditional face-to-face networking? The fact is, although much of our business interaction today is done through online marketing, the handshake isn’t dead. We experienced this first hand in the fall at CPhI Worldwide, the world’s biggest pharma trade show. […]

How Mobile Internet is Changing Lives in Sierra Leone

How Mobile Internet is Changing Lives in Sierra Leone

You can rarely escape the hot sun in Sierra Leone, nor can you escape Africell or Airtel advertisements. Both of the leading mobile telcos advertise their products on any surface possible, from billboards, to walls, to beach umbrellas, and of course, on football jerseys. While traveling through Freetown, you notice tiny mobile phone top up […]

Why You Can’t Put Off Updating Your LinkedIn Profile Any Longer

Why You Can’t Put Off Updating Your LinkedIn Profile Any Longer

Are you one of the fifty-two percent of Canadian businesses still ignoring LinkedIn? It’s been predicted that 2014 will become LinkedIn’s most influential year yet as social media trends continue to change. Forty-eight percent of Canadian businesses are on LinkedIn and the numbers are only increasing as it transitions from tedious “resume website” to qualified […]

Web Presence Buy-In: How to Convince Senior Management

Web Presence Buy-In: How to Convince Senior Management

If your company is like many others, you are likely facing this significant barrier to adopting digital marketing: getting senior management buy-in. And our recent digital marketing in Canada research report made this frighteningly clear. One-fifth (19%) of the respondents agreed that the inability to get senior management on board was stalling their digital marketing […]