The Basics Of How To Use LinkedIn

The Basics Of How To Use LinkedIn

Part two of our Linkedin series is all about getting started with the basics — essentially, this means making sure you have a standout profile and are building your personal brand. Click here to read the first post in our series about why LinkedIn matters. When’s the last time you went to a tradeshow or […]

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Why Should I Use LinkedIn?

Why Should I Use LinkedIn?

LinkedIn: A Professional’s Guide to Networking There are more than 200 conversations and connections happening each minute on LinkedIn about topics that could matter to you or your business. Each a new opportunity for you to network, engage and share. So then why are 51 percent of businesses not using LinkedIn? We decided to go […]

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Why It’s Time to Get Your Sales Team on Board with Digital

Why It’s Time to Get Your Sales Team on Board with Digital

In 1992, one of the eighteen Baldwin brothers (this is for effect, I know it’s Alec… stay with me) said “coffee’s for closers.” The rebuttal was, “the leads are weak”, to which Alec said, “you are weak.” This stays true through today, tomorrow, and throughout your career as a sales professional without proper alignment with […]

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11 Steps to Using Twitter for Lead Generation

11 Steps to Using Twitter for Lead Generation

  When Marc published his post about what he’d learned in #7yearsonTwitter, it was amazing to see the responses and interaction he received. For those who’ve been using Twitter for years, they could relate to what Marc learned.  Others came to us with questions. Sure, it was great that Marc had shared his learnings, but […]

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What I Wish I Had Learned in Marketing School

What I Wish I Had Learned in Marketing School

In my five years of undergraduate and post-graduate education, my brain was packed with  more information than I ever thought was imaginable. My bachelor of commerce degree taught me everything from economics to supply chain management while my post-grad certificate in public relations taught me about social media, public affairs and strategic communications. I’m grateful […]

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