Dominate Online: Follow This Checklist for Total Search Engine Optimization

Do you want to improve organic traffic, drive leads and improve your position in search engine results? We suggest you start with on-page optimization. This is everything done to each of your site pages so search engines understand what they’re all about. A proper search engine optimization strategy will help you boost your website to […]

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The Time is Now for Manufacturing Companies to Embrace Digital Marketing

Earlier this month we wrote about the importance of pay-per-click advertising for manufacturing companies. But I need to make something clear: pay-per-click advertising is just one piece of the puzzle when it comes to building web presence for any organization. So we thought it would be wise to complete the picture. Check out our slide […]

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How to Implement Google Plus into Your B2B Marketing Strategy

This post has been contributed by Megan Ritter, an online journalist and business enthusiast. Today, there’s more to marketing than just traditional advertising and sales — it’s about reaching out to people and businesses online, creating brand recognition and driving engagement. Thanks to social media, the modern B2B enterprise has been forced to become more […]

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Online Advertising: Tips and Tricks for Manufacturing Companies

As someone who’s been watching marketing evolve over two decades, it’s been easy to see the trends and digital marketing adoption for business to consumer (B2C) companies. B2C companies are truly pulling out all stops to market and advertise their brands to customers. Creativity, cheeky humour, mascots, real people advocates… The list goes on. And […]

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How to Grow Your Business Online With LinkedIn Advertising

LinkedIn has been undergoing an important transformation. No longer will it only be known as “boring resume website;” it has become a social networking powerhouse known for generating leads and sharing professional content. In 2013 alone, LinkedIn’s web traffic grew by 34.51% and it’s expected that 2014 will be LinkedIn’s best year yet. With over […]

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Create a Twitter Lead Gen Card: A step-by-step video tutorial

Twitter lead gen cards are a relatively new feature. Just introduced last year, the concept makes collecting leads in the social media platform simple and convenient. With a few button clicks and some punchy ad copy, you can start downloading qualified leads right through your Twitter Advertising dashboard. Intrigued? Let’s get into the most-asked questions […]

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