Why the Modern Marketer Cannot Operate without gShift

Digital Giant is one of gShifts first partners and is thrilled to be featured in this company profile and case study.   gShift content performance cloud service allows us to provide data-driven insights, monitoring and reporting for SEO, influencers and content to clients.   Find out why no modern marketer can operate without a tool […]

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The B2B Buyer Cycle Part One: Research

The B2B Buyer Cycle Part One: Research

In this 5-part series Digital Giants will walk you through the path the modern buyer follows from identification to purchase. Plus, we’ll help you understand the fundamental role marketing automation plays in your buyer’s journey.   It is an essential B2B marketing best practice to understand the B2B buyer decision-map, as well as the decision-stages […]

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What Prince Taught Me About Business

What Prince Taught Me About Business

I was saddened by the loss of Prince. For years his music has been the soundtrack to so many good times in my life, and also a strong connection to those that share a love for his music. Prince’s legacy as a musician, a singer, a style icon and an endlessly creative mind is nearly […]

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6 Ways B2B Companies Can Build Brand Credibility On Social Media

6 Ways B2B Companies Can Build Brand Credibility On Social Media

There are 2.08 billion active social media accounts today — that’s roughly 29% of the world’s population. If you’re thinking these people are mostly teens, bored status updaters and random consumers, you need a reality check. Your B2B prospect is there too. They are coming to LinkedIn, Twitter, Facebook and others social channels to engage […]

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