Why It’s Time to Get Your Sales Team on Board with Digital

Why It’s Time to Get Your Sales Team on Board with Digital

In 1992, one of the eighteen Baldwin brothers (this is for effect, I know it’s Alec… stay with me) said “coffee’s for closers.” The rebuttal was, “the leads are weak”, to which Alec said, “you are weak.” This stays true through today, tomorrow, and throughout your career as a sales professional without proper alignment with […]

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11 Steps to Using Twitter for Lead Generation

11 Steps to Using Twitter for Lead Generation

  When Marc published his post about what he’d learned in #7yearsonTwitter, it was amazing to see the responses and interaction he received. For those who’ve been using Twitter for years, they could relate to what Marc learned.  Others came to us with questions. Sure, it was great that Marc had shared his learnings, but […]

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What I Wish I Had Learned in Marketing School

What I Wish I Had Learned in Marketing School

In my five years of undergraduate and post-graduate education, my brain was packed with  more information than I ever thought was imaginable. My bachelor of commerce degree taught me everything from economics to supply chain management while my post-grad certificate in public relations taught me about social media, public affairs and strategic communications. I’m grateful […]

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Don’t Be Socially Awkward About Selling

Don’t Be Socially Awkward About Selling

As I watched The Wolf of Wall Street for the for the 18th time and got amp’ed up by the “pick up the phone and start dialing!” speech, I realized how much things have evolved in today’s marketplace of selling. The same mentality might apply but the last part needs to evolve as well. It […]

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