As online marketing continues to change and evolve, traditional forms of marketing give way to new tactics. One tactic which has proven to be quite effective, is Influencer Marketing.
It’s been found that 71% of consumers are more likely to make a purchase based on a social media reference. (Source) That’s a figure you just can’t ignore.
Many brands have dove head first into an influencer marketing campaign without a well thought out strategy or insight into engagement or conversion data. Without a proper strategy, it is difficult to determine the success of an influencer campaign.
To get the most out of an influencer program, you need to be able to track and report on your influencers work, whether you are getting the right traffic to your website and whether they are converting. It’s important to put right pieces in place right from the start..
Today we are sharing gShift’s e-book on SEO & Influencer Marketing, read on to find out:
- Why Influencer Marketing should be included in your marketing mix
- The link between SEO data and Influencers
- Audience development and content discoverability
- How to report on an Influencer campaign
BONUS: Checklist- Getting Started with Influencer Marketing