Building on the success of bagonvalve.com, Aurena Laboratories expanded its relationship with Digital Giants to further its position as a key player in the bag-on-valve and medical device industry. With aggressive growth targets and new product innovations on the horizon, it was time for Aurena to establish itself as a distinct player in the aerosol industry with unique capabilities.
How we got there
An entirely new brand identity, strategy and marketing plan with messaging and creative that brought Aurena’s experience, quality and corporate culture to the forefront
A web presence strategy to establish Aurena as leading experts, educating and promoting the brand across all digital touch points
A lead generation campaign to nurture and inform current customers and prospects
The measure of success
More qualified sales leads: Engaging with the right audiences in the right way, has generated a 25% increase in qualified sales leads
Traction from social media: Focused activity on Twitter, LinkedIn and Google+ has resulted a 63% increase in website referrals direct from social channels.
Significant traffic growth: More than tripled organic search visits to the site, and doubled referral traffic.
Dramatic improvement in content engagement: For a niche target audience, content engagement is strong with blogs receiving an average of 150 page views each and a 100% increase in conversions (from zero to nearly 200), including product sheet downloads, graphic downloads and contact us requests.
Increased credibility and authority in search: By integrating paid advertising and optimized content with the right keyword search strategy, Aurena has moved to the first three pages in major search engines for target products and services.
qualified sales leads today!
Our clients get powerful digital marketing strategies, that are simple to understand and deliver measurable results. We’re pretty cool to work with too.