CFSSC

CASE STUDY

Project Info

Catholic Family Services of Simcoe County (CFSSC) partnered with Digital Giants to develop a new website and a multi-channel web presence strategy including a content strategy to leverage internal experts, social media, and SEO to drive awareness of the services locally while driving donations.

Objectives

  • Enhance credibility and authority online by showcasing expertise of thought leaders
  • Drive increased traffic and funding
  • Reach, engage, acquire & retain clients
  • Help clients find the services they are looking for locally

How we got there

E

Created a multi-channel online digital marketing strategy

E

Developed and activated a new, mobile and SEO optimized website

E

Created fully integrated content and social media marketing strategy, including Google Grants

The measure of success

E

Enhanced credibility and authority online:

  • Consistently published quality, SEO optimized blogs.
  • 369% increase in traffic to the Mental Health landing page
  • Decreased the bounce rate by 12%
E

Increased traffic and users to the CFSSC website

  • 41% increase in traffic
  • 47% increase in sessions
E

Increased engagement on CFSSC’s Facebook and Twitter channels:

  • 110% increase in retweets of CFSSC content on Twitter
  • 94% increase in traffic to the website from Facebook & Twitter
E
Increased clicks on Google Grants ads by 348%

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qualified sales leads today!

Case Studies

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