Ferguson Barristers LLP
Ontario’s Injury Lawyers, Ferguson Barristers LLP, is a respected and well-established personal injury and civil litigation law firm with a network of referring lawyer partners across the province.
Recognizing that their competitors were launching new websites and beginning to rank higher in web searches in different locations across the province for similar services, Ferguson Barristers realized they had to compete not just locally, but across the province for business.
With some Giant guidance, our client decided to turn a problem into an opportunity by launching a new web presence and online lead generation strategy.
How we got there
Designed and developed an information-rich, user-friendly website with 65 different referring lawyer micro-sites
Created a multi-author blog and drafted content-rich posts to not only demonstrate the firm’s expertise, but also help potential clients understand their services
Managed and engaged on the firm’s social profiles, included LinkedIn, Facebook and Twitter
Developed and distributed content in an email newsletter campaign to firm’s network of referring lawyers and partners
Utilized gSHIFT tools to monitor web presence, measure impact of strategy on search engine results and keep track of competitors
The measure of success
New business leads for Ferguson Barristers increased by more than 50% due to their improved web presence
Website visits saw a 200% increase in a year
The firm now ranks on the first page of Google for highly competitive keywords around their practice area. The 65 referring lawyer microsites rank on the first page locally for personal injury and litigation services
LinkedIn advertising led to new referring lawyer partnerships
Email newsletter campaigns had an 85% open rate with 70% of people clicking through
The firm has continued to increase their web presence with more than 500 key influencers in social network connections on LinkedIn, Facebook and Twitter
qualified sales leads today!
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