Ferguson Barristers LLP

CASE STUDY

Project Info

Ontario’s Injury Lawyers, Ferguson Barristers LLP, is a respected and well-established personal injury and civil litigation law firm with a network of referring lawyer partners across the province.

Recognizing that their competitors were launching new websites and beginning to rank higher in web searches in different locations across the province for similar services, Ferguson Barristers realized they had to compete not just locally, but across the province for business.

With some Giant guidance, our client decided to turn a problem into an opportunity by launching a new web presence and online lead generation strategy.

How we got there

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Designed and developed an information-rich, user-friendly website with 65 different referring lawyer micro-sites

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Created a multi-author blog and drafted content-rich posts to not only demonstrate the firm’s expertise, but also help potential clients understand their services

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Managed and engaged on the firm’s social profiles, included LinkedIn, Facebook and Twitter

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Developed and distributed content in an email newsletter campaign to firm’s network of referring lawyers and partners

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Utilized gSHIFT tools to monitor web presence, measure impact of strategy on search engine results and keep track of competitors

The measure of success

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New business leads for Ferguson Barristers increased by more than 50% due to their improved web presence

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Website visits saw a 200% increase in a year

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The firm now ranks on the first page of Google for highly competitive keywords around their practice area. The 65 referring lawyer microsites rank on the first page locally for personal injury and litigation services

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LinkedIn advertising led to new referring lawyer partnerships

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Email newsletter campaigns had an 85% open rate with 70% of people clicking through

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The firm has continued to increase their web presence with more than 500 key influencers in social network connections on LinkedIn, Facebook and Twitter

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