KP Vinyl Siding

CASE STUDY

Project Info

KP Vinyl Siding partnered with Digital Giants to create a web presence strategy along with a digital advertising campaign to promote their line-up of vinyl siding products in some of their key markets in the United States.

Objectives

KP Vinyl Siding challenged Digital Giants to increase their website leads by 388% per month, all in 3 months!

Digital Giants never backs down from a challenge…

How we got there

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We created and launched highly targeted ad campaigns on Facebook and Google.

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Create a landing page for the campaign to more clearly showcase the benefits of the client’s vinyl siding offerings and a compelling call to action.
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A/B tested components of the landing page to optimize conversions.
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Developed targeted messaging for each of the persona’s interests.

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Created variations on the ad creative and tested new creative formats to improve engagement.

The measure of success

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Exceeded the lead objective: we increased the leads per month by 428%.

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Achieved an average cost per click of $0.17 on Facebook.

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Achieved a 6% click-through rate (3x the industry average) on the video and carousel creative we created for Facebook.
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We are not able to reveal sales numbers and conversions but the feedback has been very positive.

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qualified sales leads today!

Case Studies

Our clients get powerful digital marketing strategies, that are simple to understand and deliver measurable results. We’re pretty cool to work with too.