Meridian Credit Union

CASE STUDY

Project Info

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To start engaging MCU members around products and services

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To improve awareness of MCU’s commitment in their communities

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To develop a stronger relationship with the media

How we got there

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Shared member success stories to reinforce the MCU brand and encourage community participation

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Used new and existing content in the form of pictures and video to feature specific, relevant information for MCU members

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Pitched and provided story ideas for the general media to work with

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Created an editorial calendar with the MCU team for frequent social posting and engagement

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Trained MCU staff on social media best practices to ensure consistent and successful community engagement

The measure of success

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Armed with the right tools and training to engage and inform, Meridian Credit Union saw immediate increased customer interaction with their brand online

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Case Studies

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