YMCA Calgary Childcare

CASE STUDY

Project Info

Together Digital Giants and gShift worked with the YMCA Calgary to promote the opening of two new childcare centres: the Quarry Park Child Development Centre and the brand new Remington YMCA Child Development Centre.

Objectives

  • Raise awareness of the new centres
  • Drive more traffic to the website and encourage
  • visitors to sign up for a tour
  • Increase enrolment
  • Educate about the “Play to Learn” Curriculum

How we got there

Digital Giants developed a multi-channel online marketing strategy focused on leveraging online social media influencers, creating informative content shared across multiple channels to drive leads through to the website. This was a short, one-month campaign.

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Digital Giants Developed content assets to help inform and educate the audience

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Updated the website landing page and created a series of campaign specific landing pages to improve conversion.

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Conducted research on keywords to use for the content and the online advertising.

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Worked with local influencers to write content-rich blog posts

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Created advertising campaigns for Facebook, Google Grants, and Google Adwords. kurls were used across all advertising in order to track the effectiveness

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Created an editorial campaign to drive traffic to the website

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Using kurls enabled the agency to track on-site and off-site content engagement metrics

The measure of success

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The launch of the enrolment strategy has enabled the Calgary YMCA to see an increase in brand awareness and qualified leads for its new centres.

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Pageview increase: Raised by 31%

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Website traffic increase: Raised by 10%

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Potential ROI of 26% based on completed registrations

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Case Studies

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