YMCA Calgary Childcare
Together Digital Giants and gShift worked with the YMCA Calgary to promote the opening of two new childcare centres: the Quarry Park Child Development Centre and the brand new Remington YMCA Child Development Centre.
- Raise awareness of the new centres
- Drive more traffic to the website and encourage
- visitors to sign up for a tour
- Increase enrolment
- Educate about the “Play to Learn” Curriculum
How we got there
Digital Giants developed a multi-channel online marketing strategy focused on leveraging online social media influencers, creating informative content shared across multiple channels to drive leads through to the website. This was a short, one-month campaign.
Digital Giants Developed content assets to help inform and educate the audience
Updated the website landing page and created a series of campaign specific landing pages to improve conversion.
Conducted research on keywords to use for the content and the online advertising.
Worked with local influencers to write content-rich blog posts
Created advertising campaigns for Facebook, Google Grants, and Google Adwords. kurls were used across all advertising in order to track the effectiveness
Created an editorial campaign to drive traffic to the website
Using kurls enabled the agency to track on-site and off-site content engagement metrics
The measure of success
The launch of the enrolment strategy has enabled the Calgary YMCA to see an increase in brand awareness and qualified leads for its new centres.
Pageview increase: Raised by 31%
Website traffic increase: Raised by 10%
Potential ROI of 26% based on completed registrations
qualified sales leads today!
Our clients get powerful digital marketing strategies, that are simple to understand and deliver measurable results. We’re pretty cool to work with too.