Good Content is King
4th November 2015
Do you have every intention of producing more content for your blog, but you just don’t have the time?
To help you overcome the impeding stress of your next blog post deadline, we’ve put together some tips to help you get started with creating content.
Infographics are great for the reader on the go. Pull interesting statistics from annual reports, and research to tell your story. Infographics are great for sharing on social channels, especially highly visual channels like Pinterest and Facebook.
Tip: Design your own. Studies have found that 60% of people are visual learners, but only 46% of blogs are actually using visual content.
Tip: Curate infographics that your audience will love. Search for infographics that your audience will be eager to see. Be picky about the quality of the infographic, the sources of the data and be sure to give proper attribution.
2. DIY Videos
Powerful fact, 88% of people respond better to video content – so, if you aren’t taking advantage of video, the time to start is now.
Online video is also a great way to boost your SEO and search engine results page (SERP) rankings. Search engines like Google prioritize quality content that will be more useful to users, so video content often shows up on the first page of the results.
By increasing the amount of video content you produce, you also increase the amount of useful content that Google can offer up in customer searches. And let’s be honest, some of the hottest new platforms on social right now are video streaming apps like MyEye, Periscope and Meerkat.
Did you know? You can take very high quality (HD) videos on your smartphone (we love ZTE’s Axon) and quickly edit them before uploading. Videos are a great way to introduce content in an engaging format. Look at your previous blog posts — is there a way you can lay this information out visually? Your audience wants to get to know you, creating a quick video is a very easy way of showing your audience who you are and adding value.
Tools and tips to help you shoot your own video. Here are a variety of tools to help you process your video and bring it to the next level.
Don’t forget to post videos on YouTube, Instagram, Vimeo, or distribute them in an email marketing campaign.
eBooks allow your reader to dive deep into a subject with a relatively quick read. Like videos, the production cost associated with eBooks is generally quite low.
Did you know? Gating eBook downloads behind a form fill is also a great way to capture leads. Add images, statistics, tip boxes for a more engaging read.
Show, don’t tell. Visuals are taking social networks by storm — in fact, on Facebook’s top brand pages, posts with images receive twice as many likes than text updates.
Did you know? Images can be used anywhere, we mean anywhere — on your social feeds, in the pages of your eBooks, in your email marketing campaigns, your reports, slideshows and blog posts. Attention-grabbing visuals paired with punchy text are sure to get shared and talked about. Pair content with visuals to tell your story.
It’s all about Memes. Whether you participate in them or not, they are a fountain of backlinks and let’s be honest – they’re funny! Here are a few sites to help you get started: