Maximize your Twitter Website Card’s Potential with Twitter Advertising
16th July 2014
This article is part two of two in our series on Twitter website cards. To catch up to speed, learn how to create your first Twitter website card in part one.
If you’re like a number of B2B and consumer brands out there, you’ve likely looked into advertising online, especially on social channels. In recent years, social media advertising has received a lot of hype, and for good reason. It’s been proven that advertisements on social media channels can increase a business’s exposure online by 89% while increasing the flow of traffic to your website by up to 75%.
With highly flexible budgeting options that let you decide how much — or how little — you want to spend, social media advertising is a right fit for a number of businesses whether they’re working with giant or miniscule budgets.
One channel where we really notice advertising taking off is Twitter. Between sponsored tweets, promoted tweets and accounts, website card and Twitter cards, Twitter is constantly rolling out new options for advertisers to reach its 255 million monthly active users.
So you wanna dive in to the Twitter Advertising game? Let’s get started.
How to Promote a Twitter Website Card’s with Twitter Advertising
By this point, you’ve likely already taken advantage of Twitter’s Website Card function (if you haven’t, read part one of this blog, where we lead you through the step-by-step process to create a Twitter website card).
Pro-Tip: Collecting your leads from Twitter is as easy as generating them. Watch the video below to learn how.
Just to make sure you’ve been paying attention, here’s a quick checklist for website card success:
- You’ve created an eye-catching card with just the right image-to-text ratio
- You’ve crafted your card content, complete with catchy headline and call-to-action
- You’ve included an offer for people submitting a lead, whether it be a free download or a coupon
You might be thinking, “Now what?” Like most social media channels, you can’t adopt a simple “if you build it, they will come” approach.
Sure, you could just send your website card out into the Twittersphere and hope for the best, but on a platform where over 500 million messages are sent per day, you run the risk of letting your message get lost in the fray. Between strategy and creative development, you’ve put some effort into your card — it deserves to be seen! Enter Twitter Advertising.
With Twitter Advertising, you can pick and choose where your card appears based on location, interests, gender and more. You’ll select your campaign Think of Twitter Advertising like a little paid boost — it helps your card get seen by the right people at the right time, so you can achieve measurable business results.
Follow along with this step-by-step video tutorial to learn how to promote your Twitter website card using Twitter Advertising:
For more digital marketing advice and how-to’s, make sure you’re following our blog, Twitter and LinkedIn pages. If you’re interested in all that social media advertising has to offer but don’t have the time or human resources necessary to get started like 39% of other Canadian businesses, reach out to us and we’ll set you up for success.