Advertising Case Study
KP Vinyl Advertising Case Study
KP Vinyl Siding partnered with Digital Giants to create a web presence strategy along with a digital advertising campaign to promote their line-up of vinyl siding products in some of their key markets in the United States.
Category
B2B
B2C
01
Objectives
KP Vinyl Siding challenged Digital Giants to increase their website leads by 388% per month, all in 3 months!
Digital Giants never backs down from a challenge…
02
How we got there
- We created and launched highly targeted ad campaigns on Facebook and Google.
- Create a landing page for the campaign to more clearly showcase the benefits of the client’s vinyl siding offerings and a compelling call to action.
- A/B tested components of the landing page to optimize conversions.
- Developed targeted messaging for each of the persona’s interests.
- Created variations on the ad creative and tested new creative formats to improve engagement.
03
Results
- Exceeded the lead objective: we increased the leads per month by 428%.
- Achieved an average cost per click of $0.17 on Facebook.
- Achieved a 6% click-through rate (3x the industry average) on the video and carousel creative we created for Facebook.
- We are not able to reveal sales numbers and conversions but the feedback has been very positive.
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